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DIRECT RESPONSE SALES SUMMIT REVEALS NEW REVENUE OPPORTUNITIES FOR TERM INSURANCE SALES

First Annual Event Sponsored by Only Financial Group Draws Top Industry Leaders

DENVER, CO – (October 14, 2003)

The First Annual Direct Response Sales Summit hosted by Only Financial Group drew top life insurance executives from across the country. The event was held at the Adams Mark Hotel & Resort in Denver, CO from October 3 - 5.

The Summit consisted of general sessions providing information and data regarding the emergence and revenue potential associated with direct response sales of term life insurance. The agenda also included break-out sessions featuring information on specific techniques and resources available to facilitate direct response sales. Attendees were also treated to evening dinner receptions.

"The attendees were very anxious to learn how incorporating direct response sales into their businesses can substantially increase policy volume and build their bottom line," said Pat Wedeking, CEO of Only Financial Group. "We want to thank all of the attendees, sponsors and vendors who made our inaugural event such a great success." Keynote speakers at the event included Travis Phillips, owner of Direct Response Financial; Todd Cline, manager of Term.com; Jon Gilpatrick, senior underwriter with West Coast Life; and Wedeking.

"This was a great introduction into the sales opportunities associated with direct response marketing of term life insurance," said Ron Greer. "I also learned about all of the resources and techniques needed to start incorporating this sales channel into my agency."

According to Greer, integrating direct response sales into traditional new business efforts is easy and profitable.

"The availability of new technologies, lead distribution resources and consumer marketing techniques has transformed direct response sales from a costly and risky proposition to a considerable opportunity for volume sales at generally higher premium levels."

For more information about next year's Summit contact Only Financial Group at (866) INS-ONLY.

About InsuranceOnly, Inc.

Founded in Seattle, Washington in 1998, Only Financial Group provides nationwide insurance agencies with a full spectrum of agency support services including access to a proprietary state-of-the-art lead management system (Lead Boss LRM), advanced agency management technologies and a host of other tools and agency support resources.

Only Financial Group is a wholly-owned subsidiary of InsuranceOnly.com (IO). Through it proprietary Web sites such as www.TermOnly.com, www.InsuranceOnly.com and www.AnnuityOnly.com IO generates thousands of targeted leads and application requests each week from consumers interested in new life insurance policies and annuities. IO then provides these leads to brokerages along with technology and other business support services designed to increase sales and processing efficiency.

For more information call Pat Wedeking or Brad Howard at (866) INS-ONLY or visit www.OnlyFinancialGroup.com.


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