DENVER, CO. – (October, 2006)

InsuranceOnly (IO), a national leader and innovator in the direct response life insurance industry, has announced a new Lead Qualification System which has member agents' telephones ringing with qualified prospects. The new system allows agents who subscribe to InsuranceOnly to receive new leads as instant, inbound call transfers and eliminates the time involved in making outbound calls and chasing prospects down.

Under the new process, IO combines their highly-trained telemarketing staff with LeadBoss , their on-line lead delivery system which manages the entire new business process for member agencies nationwide.

New business leads originate from IO's proprietary Web sites such as www.InsuranceOnly.com and www.TermOnly.com. Upon receipt, a telemarketing team contacts the potential customer to determine if the lead is viable, of high quality and accurate using a list of filtering questions. Those deemed viable are transferred to agents via their new VoIP phone system. Agents busy on another call will have these highly polished leads delivered into their LeadBoss account with confirmed call back times. Logic within the system will alert member agents when a call back is due.

"We found that our team of properly trained telemarketers could more effectively find, sift through and qualify leads. This process ensures that poor prospects are immediately removed leaving only solid candidates for our member agencies," said Pat Wedeking, CEO of InsuranceOnly. "These leads are immediately passed to agents which sets the best environment for an immediate sale. If the agent is busy on another call, our staff will secure a specific and exact call back time. With this new system agents can be out of the office and return with scheduled appointments already made for them."

According to Wedeking the focus of the service is on quality leads and being able to connect qualified, interested customers immediately to an agent.

"The result of our lead and delivery system allows agents to spend more time talking to quality prospects when they are most interested in making a life insurance policy purchase. It's about quality, competitive pricing and systems that improve our agent's use of that very limited resource we call time."

In addition to this new offering, IO has adapted its business model to service leading agencies currently in the direct response niche or companies dedicating significant capital to initiating direct response efforts as part of their new business plans.

"This new product appeals to everyone in the insurance industry, but it can be most profitable to large agencies that have the workforce necessary to receive multiple inbound calls while processing a large number of new policies," said Wedeking. "We consider ourselves a resource for all customers who request new life insurance policies through our Web sites, so it is important for us to ensure they will be treated with only the highest level of customer service and professionalism."

For more information about IO and its new Lead Qualification System call Brad Howard at 866-INS-ONLY x108.

Founded in Seattle, Washington in 1998, InsuranceOnly, Inc. provides leads, technology and agency support services for leading agencies who conduct direct response marketing in the life insurance industry. Now located in Denver, CO, InsuranceOnly generates thousands of targeted leads and application requests each week through its proprietary web sites such as www.InsuranceOnly.com and www.TermOnly.com. The company provides these leads to top producing direct response life insurance sellers with technology and other business support services designed to increase sales and processing efficiency.