LeadBoss is a technology developed and owned solely by Insurance Only which allows selling efficiencies that many agencies currently do not possess. Leadboss allows the agent to receive his/her leads in REAL-TIME, it provides a easy to use interface for the agent to access the prospect’s information, and acts as a contact manager expanding the ability of the agent to service a greater number of prospects more promptly.

The added value which LeadBoss can provide to an organization would greatly increase revenues and profit margins. The opportunity exists for LeadBoss to add substantial value in the following ways:

1. Receiving leads in real-time
2. Increase capacity of leads processed per agent
3. Increase the “touch” factor
4. Allow for reselling and cross-selling of products
5. Improved reporting for agents and management
6. Safety and security of data

Receiving leads in real-time

A tremendous value that LeadBoss and InsuranceOnly bring to an organization is the ability to generate (IO) and disseminate (LeadBoss) leads to the agents in real-time. Real-time means that an agent can have a lead within a minute of the prospect submitting their information online – oftentimes while they are still on the “Thank you page” of our website. In this time the database has scrubbed the lead to ensure accuracy of various parameters, has sent the lead to agent’s LeadBoss account, and has notified the agent via email.  

Currently most organizations do not receive their leads in real-time; they could be days or even weeks old. This ability to give agents leads in real-time will increase conversion (lead to policy placed) and profitability for the organization. 

Increase capacity of leads processed per agent

Current technological limitations with most organizations only allow each agent to handle about 5 new leads per day. The main determining factors for this number are:

• The inefficiencies associated with the gathering of the necessary paperwork, completing this paperwork, and getting this to the prospect in an expeditious manner.
• General lack of technology to assist the agent with immediate and continued communication with the client

Using LeadBoss an agent can quickly locate, print, and/or email the necessary paperwork directly to the client. This reduces the amount of time spent looking for specific materials required by the insurance carriers. All necessary paperwork is retrieved within 30 seconds and can quickly be emailed, printed, or faxed directly to the prospect. 

In addition to providing a simple yet powerful working environment for the agent to view information specific to the prospect, LeadBoss also acts as a contact manager. An agent can now more efficiently search and find, email, call, track, and monitor a prospect all within one system. The technological leverage LeadBoss provides will allow an agent to handle 8-10 leads per day.

Increase the “touch” factor

Currently an organization’s agents email or call as reminded by Outlook, prompted by required action of the prospect (needed form, signed application, paramed ordering, etc.), or through simple memory (“I haven’t called this person for a while, I should probably check in”). Thus, for the most part, communication by the agent with the prospect is reactionary and relatively infrequent throughout the insuring process.  

In addressing this concern LeadBoss has a feature called “Event Based Emailing and Reminders”. This feature will automatically send the prospect specific emails at specific times during the insuring process. The 30+ personalized emails contain everything from “check ins” to status updates. These are sent directly to the prospect with NO intervention on the part of the agent. The prospect is unaware that all emails are automated; the impression is given that the agent is providing these updates and sending these emails individually.  

In addition to emails being sent to the prospect, LeadBoss will automatically remind the agent of certain tasks that need to be complete (ex. follow up calls).  

Event Based Emailing and Reminders allows the agent to be proactive and stay focused on making sales and less time on follow-up and courtesy emails to clients. Under a normal work load, LeadBoss could potentially send out an average of 60 emails in one day on behalf of the agent. This increased touch factor enhances the agent’s policy placed percentage.

Allow for the reselling and cross-selling of products

Currently most organizations do not actively resell or cross sell ANY products to their clients. This represents a significant opportunity.  

Using LeadBoss and with very limited management, an organization could begin to resell (term and permanent) insurance policies to its current clients. LeadBoss can be set to automatically email the client 2 years after a policy is placed and each year thereafter, indicating the advantages of moving to a permanent policy or updating a current term policy (increasing the coverage amount). The agent, or current agent assigned to the client, would also be reminded to call as a follow-up to the email. 

LeadBoss can also cross-sell products to this client base. This would include products other than life insurance including but not limited to: annuities, long-term care, and other types of insurance. A simple email would be sent to the client indicating the benefits of a specific product and ask the client to contact their indicated agent for assistance. 

This represents perhaps one of the greatest short-term opportunities in leveraging the value of LeadBoss with a current client base. 

To give an example of how this may translate into a significant revenue stream: 

• 500 clients on the books; have been sold life insurance policies
• 15% are sold an annuity or 75 total
• average investment amount is $30,000 with an average commission rate of 6% for a total commission of $1800
• 75 x $1800 = $135,000

Improved reporting for agents and managers

Most organizations have some type of reporting or reports to determine lead productivity and overall productivity of the organization. However, generally the data for these reports are obtained manually and are NOT in real-time. By using LeadBoss, agents and their managers would have access to real-time reports indicating productivity, best times to call, best states to call (work leads), amount sold per day, per hour, by agent, group and other parameters.

These reports would allow agents to determine current production and set goals to reach for the day, week, month, and year. It would allow managers to quickly determine and modify selling styles and match or mentor those agents who are struggling with those who are succeeding.

Safety and security of data

Most organizations have fairly limited safety and security measures. LeadBoss would undoubtedly increase the security of an organization’s data and therefore provide a more sheltered environment.

LeadBoss is Web-enabled meaning it is hosted on a remote server. This server is currently located with Verio, out of Virginia. They are consistently ranked as one of the top hosting facilities in the world in regards to up time (100% guarantee due to the redundancy of 3 telephone carriers) and security. A tape backup of LeadBoss is made everyday at Verio. At the end of every week all tape backups are taken off-site and archived. Verio is owned by NTT, Japan’s largest telephone provider.

The numbers

LeadBoss will substantially increase the productivity of any organization. We are unsure as to the precise extent but have estimated an increase in close rate or placed policies from 29% to about 40% of leads received. In addition, we estimate an agent will be able to handle at least 3 more leads per day because of LeadBoss.

 In addition, we feel we can quickly capitalize on the organization’s current client base. This could amount to a substantial amount depending, of course, on the number of current clients and products the organization decides to cross or re-sell.

For more information about LeadBoss, please visit LeadBoss.com