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Our People

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We've often said, "Our people make the difference." Trite but true, we really do have a great team. Our passion is in direct response life insurance; connecting consumers with agents, and agents with consumers. It has become what we do all day long, and we love it!

Our people make the difference, and here is the line up.

Mike Wedeking - Founder and Chief Marketing Officer

One day Mike decided he could generate a life insurance inquiry on line. After he approached his brother Pat, a life insurance professional that told him it could not be done, he's gone on to build one the most productive life insurance web properties in existence. A former life insurance producer himself, Mike combines a unique knowledge of marketing and promotion with special understanding of what agents and brokers need to stay profitable. Mike, a family man living South of Denver, works with the company's executive board, media vendors, advertising executives and those that want to do some big things in the right way.

Pat Wedeking - President and Chief Executive Officer

Pat allowed his brother to dream and ends up serving as President of a fine organization. As a financial planner and a knee-to-knee life insurance sales person for several years, Pat won many company and industry awards for quality and consistency. A lonely Seminole in a sea of Huskies, Pat received his Business degrees from Florida State University in Marketing and International Business. From there it was into the golf business as an assistant pro where he met several insurance guys that played a lot of golf. A third generation insurance executive he was attracted to that lifestyle and became an associate with Northwestern Mutual briefly before joining Franklin Life. Pat is passionate about the Direct Response Life Insurance business; he made the first sales from the first inquiries made at He leads the company, orchestrates the actions of all the teammates and manages carrier relationships for increased service and compensation for all of the company's brokers. Life Insurance Selling Article

Brad Howard - Director of Brokerage Operations

Bradley S. Howard, the leader of InsuranceOnly's brokerage operation is a 25 year life insurance veteran and one of the nicest gentlemen you will meet. He entered the life insurance industry while still a full time student at The University of Texas. He was "Rookie Of The Year" that first year and has never looked back. The opportunity to build a brand new kind of sales organization in this new emerging market place lured Brad into the direct marketing brokerage field with InsuranceOnly and Only Financial Group in 2001. Brad has participated in the development of much of the new technology currently employed by Only Financial Group and its agent selling partners who derive success from the online processing of new life insurance sales. Brad embraces technology, core principals and teamwork. Regarding agents today Brad had this to say, "It's a different breed of agent today, they're more entrepreneurial and looking for smarter ways to do business. Our managed dialer system is state of the art and enables agents to "squeeze" every ounce of profit out of their lead data. Our systems increase average conversion rates by 30%. That's to the bottom line and so directly impacts the speed to success our new producers enjoy." Brad and his lovely wife, Barbara, reside in Austin, TX with their 3 children.

Nick Hauther - Project Manager

"Nickware 4.0" as his teammates call him, represents all the reporting and hard work that Nick does for the organization. Commission Accounting is an important activity for Nick and he backs this up with significant roles managing the lead distribution system and generating reports on the company's activities. Nick is a graduate of Colorado State University and is a world traveler. He loves his sports and cheers on his Colorado Avalanche and Colorado State Rams when he is not climbing, exploring the Northwest or playing hockey.

Bobby Dahlstrom - Chief Financial Officer

Bobby was a marketing consultant and saw the potential of InsuranceOnly as a developing entity with a unique approach to direct marketing. He brings an MBA, traditional business experience and foundation to a new type of business where significant growth and constant change is the norm and even the expectation. This experience makes him the ideal person to serve as our company CFO. Bobby oversees the company's accounting functions and serves on the executive team. He moved to the Rocky Mountain region 16 years ago for the University of Colorado's MBA program and decided to stay. Bobby lives in Boulder, Colorado with his daughter Anna where he, apparently, trains for the triathlon many of the company teammates compete in each year. A finely tuned athlete, he's this year's champion in the division.

Pat and Mike Wedeking
Pat and Mike Wedeking

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